Graphic Design
Maple Sprouts Forest School
Project Overview
Maple Sprouts Forest School sought a brand identity that reflected its outdoor learning philosophy while creating a welcoming and recognizable presence for children, families, and the community. The project focused on developing a flexible visual identity that could be applied consistently across print, digital, and branded merchandise.
My Role
Brand Identity Design | Logo Design | Print Design |
Brand Development | Marketing Materials
Design Approach
The visual identity combines natural forms, organic color palettes, and approachable typography to reflect the school's emphasis on curiosity, exploration, resilience, and outdoor education. The logo was designed to remain recognizable and adaptable across a variety of applications, including business stationery, embroidered apparel, promotional materials, and digital communications.
Deliverables
Logo Design | Brand Identity | Business Cards | Marketing Materials |
Apparel Graphics | Brand Pattern
“A logo is not a brand—it’s only a symbol for a brand. A brand is much more than a logo.” — Marty Neumeier
Woodstock Symphony Orchestra
Project Overview
The Woodstock Symphony Orchestra required a cohesive promotional campaign to increase awareness of its concert season while maintaining a professional and recognizable visual identity across multiple print and digital materials. The objective was to create designs that highlighted important event information while encouraging community engagement and attendance.
My Role
Graphic Design | Publication Design | Print Production |
Marketing Collateral |Visual Communications
Design Approach
The visual identity was developed using a restrained color palette, strong typographic hierarchy, and consistent layouts to create a unified campaign across seasonal programs, brochures, posters, and promotional advertisements. Photography and typography were balanced to emphasize performance information while maintaining an elegant visual style appropriate for a performing arts organization.
Deliverables
Seasonal Concert Program | Concert Posters | Brochures | Postcards |
Print Advertisements | Digital Promotional Graphics
Additional Design Projects
Alongside client work, I enjoy exploring branding, editorial, publication, and marketing concepts that allow me to experiment with typography, layout, illustration, and visual storytelling.
