Woodstock Symphony Orchestra
Print Production | Marketing Collateral | Visual Communications
Marketing & Communications
The Woodstock Symphony Orchestra required a cohesive promotional campaign to increase awareness of its concert season while maintaining a professional and recognizable visual identity across multiple print and digital materials. The objective was to create designs that highlighted important event information while encouraging community engagement and attendance.
My Role
Graphic Design | Publication Design | Print Production | Marketing Collateral |Visual Communications
Design Approach
The visual identity was developed using a restrained color palette, strong typographic hierarchy, and consistent layouts to create a unified campaign across seasonal programs, brochures, posters, and promotional advertisements. Photography and typography were balanced to emphasize performance information while maintaining an elegant visual style appropriate for a performing arts organization.
Deliverables
Seasonal Concert Program | Concert Posters | Brochures | Postcards |
Print Advertisements | Digital Promotional Graphics
